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Senior Digital Designer  |  London

Campaign Creative for Luxury & Premium Brands.

11+ years delivering rich media, digital rollout and advertising campaign creative for Land Rover, Emirates, Singapore Airlines, Bose, Netflix & more.

FEATURED IN LUXURY DAILY — LUXURY'S FUTURE IN MOBILE ADVERTISING

Versace luxury rich media campaign unit shown on mobile
Land RoverEmiratesSingapore AirlinesLouis VuittonChanelBurberryBulgariTag HeuerVersacePlayStationNetflixBoseHSBCPanasonic

About

One internship
changed everything.

Founding designer at a ten-person startup. A decade later — a specialist creative partner to some of the world's most considered brands.

I didn't plan to end up in advertising. I studied web design and development, took one internship at a ten-person ad tech startup called Mobkoi — and never looked back.

I was their first designer. By the time I left, there were hundreds of people and a full creative team across multiple countries.

Over 11 years I've specialised in advertising campaign creative for luxury and premium brands — rich media, performance, DOOH, and full digital rollout — building campaigns for Land Rover, Emirates, Singapore Airlines, Bose, PlayStation, Netflix, Louis Vuitton, Coca-Cola and more.

Today, I work as an extension of in-house creative teams — helping agencies, publishers and brands deliver high-quality digital campaign creative without the onboarding headache.

0+
Years experience
0+
Premium brands
0
Continents

Selected Work

The portfolio.

Selected pieces open a full case study; the rest link straight to the live rich media unit — best experienced with ad blockers disabled.

PlayStation — God of War campaign View case study
PlayStation
God of War — Campaign
Performance
Bose — Sleepbuds campaign View case study
Bose
Sleepbuds — Campaign
Rich Media
Netflix — Iron Fist View case study
Netflix
Iron Fist
Rich Media
Land Rover — Range Rover customisation View case study
Land Rover
Range Rover — Customisation
Rich Media
AMC Theatres — brand video View live unit
AMC Theatres
$5 Coupon — Brand Video
Video
Coca-Cola — Flavours View live unit
Coca-Cola
Flavours
Rich Media · Video
Dash In — enhanced CTV View live unit
Dash In
Enhanced CTV
Video
RMIT — dynamic strategy campaign View live unit
RMIT
Dynamic Strategy — Campaign
Performance
Panasonic — Multishape campaign View live unit
Panasonic
Multishape — Campaign
Performance · Video

Additional case studies across finance, FMCG, automotive, beauty and fashion available on request — under NDA. Ask for the full deck.

Experience

A decade in craft.

From founding designer to creative lead — in-house, agency-side and freelance, across the UK, Europe and the US.

Aug 2025 — Present
Senior Digital Designer
Freelance · Remote
Freelance
Jan — Feb 2026
Senior Digital Designer
By Default · Remote
Contract
Sep — Nov 2025
Freelance Senior Digital Designer
Mobkoi · Hybrid
Contract
Sep 2023 — Aug 2025
Digital Designer & Creative Lead (US)
Azerion · Hybrid
Full time
2021 — 2023
Digital Designer
Hybrid Theory · Hybrid
Full time
2019 — 2021
Digital Production Specialist
Mobkoi · London
Full time
2015 — 2019
Digital Designer
Mobkoi · London
Full time
2011 — 2015
BA (Hons) Web Design & Development — 2:1
Southampton Solent University
2022
Digital Design Masterclass
Udemy
Toolkit
Adobe CC · After Effects · Celtra · Flashtalking · NEXD
Rich media & motion production

Capabilities

What I offer.

Six disciplines, one standard: work that looks beautiful, ships on time and performs.

( 01 )

Design

Out-of-the-box creative that resonates with target audiences and moves brand metrics — through creative ideation, digital design, and visually striking animation and video.

( 02 )

Creative Direction

Clear, concise direction to launch top-tier visual experiences — collaborating seamlessly with internal and external teams across brand strategy, data-driven design and campaign creative.

( 03 )

Campaign Strategy

Well-organised plans that define audiences, select channels and adapt in flight — a cohesive effort that maximises impact, whether the goal is awareness, engagement or conversion.

( 04 )

Pixel Perfection

Meticulous in everything. Even the smallest design decision gets deliberate thought, because the details are what separate premium work from everything else.

( 05 )

Communication

Effective working relationships thrive on clear, transparent communication. Honest in positive and challenging moments alike — it's how trust gets built and projects move forward.

( 06 )

Leadership & Mentoring

Robust leadership and mentorship for designers and teams. Nurturing professional growth is a genuine passion — from junior through to senior designers.

Testimonials

In their words.

Prash's absolute and unwavering professionalism, even with tight deadlines and near-impossible asks. He'd come up with a great, creative, workable solution, meet the deadline — and be friendly and happy all throughout.

Vera Heubner
Managing Director DACH & Nordics, Mobkoi

He was our go-to for everything US-side. His ability to bridge the gap between complex ad tech requirements and beautiful, high-performing design made him indispensable. A terrific designer and an even better teammate.

David Mahaffey
VP of Operations, Azerion US

I watched him grow from a fresh-out-of-uni designer to a well-rounded team leader and technical specialist. His ability to blend creativity with strategic thinking made a significant impact on our projects — and the overall success of the company.

David Barnett
Creative Director, Mobkoi

Prash has really helped elevate the quality of our customers' creative formats, which in turn drove enhanced performance for many major brands. He manages heavy workloads — always with a smile.

Peter Birch
Managing Director, Hybrid Theory

Authentic, a team player and a great listener — but more so, his ability to transfer difficult ideas and concepts into tangible creatives that delivered success. I would recommend Prash to any creative-led business.

Nathan Salter
Head of Sales, International & UK, Mobkoi

Prash's enthusiasm in combining creative ideas with ad tech brought us to another level of turning impossible into reality. His can-do spirit definitely makes him a dream teammate.

Karine Siu
Sales Manager, Hybrid Theory

A strong communicator and a genuinely great collaborator — fast, creative, and full of great ad creative ideas. He helped us shape and build internal processes that made the production side run better. He brings craft, speed, and is genuinely a joy to work with.

Syeda Masson
Co-Founder, By Default

Contact

Let's make
something beautiful.

Available for freelance contracts and retainer partnerships with agencies and brands who care about the craft.