About me.
I didn't plan to end up in advertising. One internship changed everything.
I studied web design and development, did one internship at a ten-person ad tech startup called Mobkoi — and never looked back. I was their first designer. By the time I left, there were hundreds of people and a full creative team across multiple countries.
Over 10+ years I've specialised in advertising campaign creative for luxury and premium brands — rich media, performance, DOOH, and full digital rollout. I've built campaigns for Land Rover, Emirates, Singapore Airlines, Bose, PlayStation, Netflix, Louis Vuitton, Coca-Cola and more.
Featured in Luxury Daily — Luxury's Future in Mobile Advertising Relies on Bespoke Efforts.
Experience.
Senior Digital Designer
Freelance Senior Digital Designer
Digital Designer & Creative Lead (US)
Digital Designer
Digital Production Specialist
Digital Designer
Education & Skills
Education
-
2022
Digital Design Masterclass Course
Udemy
-
2011-2015
Web Design & Development
Southampton Solent University
Upper Class Honours (2:1)
-
2009-2011
IT Practitioners Business Diploma
The Ravensbourne 6th Form
Grade: DMM
My Skills
My journey in the design industry has equipped me with a diverse skillset that blends artistic flair with strategic thinking. How can I make a difference to you? Here are some of my more technical skills in the industry:
Adobe Creative Suite - Photoshop, Illustrator, InDesign, After Effects, Media Encoder & XD
Problem Solving
Creative Production - Celtra, Flashtalking, NEXD
Creative Direction
Campaign Strategy
Leadership
What I Offer?
01
Design
I develop out of the box creative solutions that resonate with key target audiences and positively impact brand targets through creative ideation, digital design and visually appealing animation and video.
02
Communication
I strongly believe effective working relationships thrive on clear and transparent communication. Whether they're in positive or a challenging light, honesty remains key in building trust, ensuring an effective route forward.
03
Pixel Perfection
I believe in pixel perfection and being meticulous with everything you do, this is key to achieving the best one can do. Even the smallest of design decisions require thought to ensure they're making the right impact.
04
Campaign Strategy
A campaign strategy is a well-organized plan that involves defining audiences, selecting channels, and adapting to ensure a cohesive effort that maximizes impact, be it brand awareness, audience engagement, or conversion metrics.
05
Creative Direction
I offer clear and concise creative direction to launch top-tier design and visual experiences, collaborating seamlessly with both internal and external teams. This includes brand strategy, data driven design, creative direction and campaign strategy.
06
Leadership
I provide robust leadership and mentorship to support designers and teams, nurturing their professional growth is my true passion. I've helped mentor Junior, Midweight and Senior Designers in their career.
Testimonials.
I’ve had the pleasure of working with Prashant at Hybrid Theory. Prashant’s enthusiasm in combining creative ideas with ad-tech brought us to another level of turning impossible into reality. His can-do spirit definitely makes him a dream teammate. I highly recommend him to any prospective employers.
Karine Siu
Sales Manager at Hybrid Theory
Prash is such an easy person to work with and is always positive and considerate. He has really helped elevate the quality of our customers creative formats which in turn drove enhanced performance for many major brands. He is able to multi task and manage heavy work loads…always with a smile!
Peter Birch
Managing Director at Hybrid Theory
Prash and I worked together for about 3 years and it has been an absolute pleasure. What I remember most is Prash's absolute and unwavering professionalism, even if I gave him very tight deadlines and asked for something near impossible. Not only would he come up with a great, creative and workable solution, he would meet the deadline AND be friendly and happy all throughout.
More available on LinkedIn
Vera Heubner
Managing Director DACH, NORDICS at Mobkoi
I had the pleasure of working with Prashant for about six years or so. During this time, I watched him grow from a 'fresh out of uni' designer to a well-rounded team leader & technical specialist. His ability to blend creativity with strategic thinking made a significant impact on the projects and campaigns we worked on, as well as the overall success of the company.
More available on LinkedIn
David Barnett
Creative Director at Mobkoi
I worked alongside Prash, for over 5 years. I found him to be a authentic, a team player and great listener, but more so is his ability to transfer difficult ideas and concepts into tangible creatives that delivered success. Always eager to learn, understand new ways of working and not afraid of a challenge. I would recommend Prash to any creative led business!
Nathan Salter
Head of Sales, International & UK at Mobkoi
I had the pleasure of working with Prash during our time at Azerion, where he served as the sole point of contact for our entire US-based business. This was no small feat, handling an entire region’s worth of creative demands requires incredible organization and a cool head. He managed it all with total ease. He was our go-to for everything US-side, and his ability to bridge the gap between complex ad tech requirements and beautiful, high-performing design made him indispensable. He’s a terrific designer and an even better teammate!
David Mahaffey
Vice President of Operations at Azerion US
Prashant is a strong communicator and a genuinely great collaborator, which made working with him effortless across our team and clients. He's fast, creative, and has great ad creative ideas. He also helped us shape and build out internal processes that made the production side run better. I'd recommend him to anyone looking for a senior digital designer who has great understanding in the digital advertising space, he brings craft, speed, and overall genuinely a joy to work with.
Syeda Masson
Co-Founder @ByDefaultMy Portfolio.
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A selection of work shown below. Additional case studies across finance, FMCG, automotive, beauty, fashion and more available on request due to NDA agreements.
- All
- Rich Media
- Performance
- Video
Playstation
God of War - Campaign
Bose
Sleepbuds - Campaign
Netflix
Iron Fist
Landrover
Range Rover - Customisation
AMC Theatres
$5 Coupon - Brand Video
Coca Cola
Flavours
Dash In
Enhanced CTV
RMIT
Dynamic Strategy - Campaign
Panasonic
Multishape - Campaign
Contact Me.
Let's work together.
Available for freelance contracts and retainer partnerships with agencies and brands who care about the craft.
- London, United Kingdom.
- prashant_patel1@live.com
- linkedin.com/in/prashantpatelcreative